Fan Pages, influencers, inbound links for
Nike and Under Armour
Some of the big sports brand
companies key source of sharing information to their customers is through their
athletes social media accounts, Nike uses LeBron James as a source of sharing
information, as he promotes his shoe and clothing line through his personal
Instagram page, this is a very effective way to deliver information of Nike
because of how big of an influence he has with his followers.
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Another source that provides information
regarding Nike is on forbes.com, this source provides information on Nikes
current campaign of the word “Equality” and what the brand is doing that is
separating themselves from there competitors
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Last source that provides information on Nike is
on a blog regarding the top 13 sneakers at Nordstrom with the best reviews;
Nike however has a few shoes on this list showing that they are one of the top
shoes that this store offers.
Under Armour also have other
outlets that talk about their products and promote their brand, one of these
sources is ESPN in which they talk about how two athletes who are with Under
Armour, Jordan Spieth and Tom Brady, tell the story on how the golfer Spieth
takes notes from Tom Brady and his game. This article is good for promoting
Under Armour because of the two athletes involved.
Under Armour also has an athlete
who promotes the company, his clothing and his shoe line through his social
media account, and that athlete is 2 time NBA MVP Steph Curry. He is one of the
faces of the Under Armour brand as he creates talk about new products of his
when posted.
On this last media source this
website reviews the products of Under Armour, this source is targeted towards
people looking to buy clothing from the company and provides reviews from
people who either have bought or used these products. The content you can
expect on this page is lots of pictures of different Under Armour products and
the reviews for each product.
