Content Marketing idea for Under Armour

Content Marketing idea for Under Armour

For my marketing campaign, which is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course, the company I will be creating this for is Under Armour. My idea is a Interview style ad that has Under Armours top athletes, such as Steph Curry, Tom Brady, Lindsey Vonn, Cam Newton, Clayton Kershaw, Carey Price, Jordan Spieth, and Misty Copeland.

However, this Interview style ad will have the athletes saying what they think on being UAnited (united), as they promote the concept of being as one when it comes to people in the world today. This video will start with an Under Armour logo then switch from athlete to athlete on their view of the word united, all athletes will be dressed in Under Armour gear from their respective sport or profession, as they promote the campaign of UAnited. UAnited will be targeted to all people of all race and religions, who wear the Under Armour brand. This ad will be posted on Under Armours social media accounts of Facebook, Twitter, and YouTube as a video post and will be pinned to every page, so that viewers will see it first, as it will be posted in the first week of February to promote for the month as it ties in to the month of Black history month.

·      We want customers to talk good things about the company as they will see Under Armour is promoting a good cause

·      Merchandise will be customized for customers so they can purchase UAnited branded clothing.

·      This ad will attract people because it brings awareness, and when a company is promoting something that is as big as Under Armour, people will see the actions they are taking and engage in what is being promoted.

·      UAnited will be only for the month and will give a customers just another reminder of how together we all need to be, as society must view one another as equal.

·      This campaign is in hopes of getting more likes, and views through all social media platforms that this ad will be on.