Nike on the social media platform of Twitter posts content
roughly about every 3-6 days depending on the type of content they are posting,
which is images and videos regarding either their clothing, shoes, or athletes.
However Nike has an ad out for the month of February that promotes the word
“Equality”, they are posting content of the word and athletes supporting this
cause of equal rights among humans. This is an example of Nike following the
50/50 rule as they post both content from within their company and content
outside of there company regarding their communities and industry, as all types
of sports are present on this social media platform. The keywords used
throughout this platform are #EQUALITY and #justdoit.
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Followers – 6.79 million
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Following – 156
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Tweets 30.1k
This
post was successful because Nike is promoting itself around LeBron James, a
basketball player who is known throughout the world. This post received lots of
attention on Nikes twitter page as it had: 59k likes, 34k retweets, and 903
quote tweets which means this is how many people were talking about this video.
Under Armour on Twitter, posts the
same content that they have on Facebook, in which they post roughly about every
3-5 days in exception with multiple posts on a particular day. The content
posted is of images and videos of there products and sports athletes. From
looking at Under Armour’s last twenty-five posts, its evident that they don’t
follow the 50/50 rule, as they do not have any content containing anything
outside of their company. Keyword that is present on this social media platform
is #IWILL.
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Followers- 814k
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Following- 1381
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Tweets- 15.1k
One of Under Armours top posts has
been pinned to the top of their page and that is Tom Brady’s ad for his five
super bowl victories. This video is one of the company’s top tweets because of
the content, in which Tom Brady has defined his legacy with another super bowl
victory. This post has 8.5k likes, 4.6k retweets, and 368 quote tweets.
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