Adidas vs Fabletics on Facebook
Today we will be talking about
the Adidas and Fabletics Facebook and what have for customers and how they
represent their brand to their customers. Based on their Facebook page for both
of these brands you can clearly see that there are similarities between the
two. Like for example they both have their logo on their page as their profile
picture, they have links to the main company’s website, they even have links to
other social media they have and things like videos and photos that customers
can take a look at. But there are a lot of differences as well like with the
Fabletics they have an option to talk to their customers through Facebook and Adidas
probably because they have a bigger audience does not.
Of course because of how long Adidas has in the market
they are able to hold events and contest ever so often and display it on the
social media where all of their brand loyal customers look at. They are also
able to post new videos and pictures about their brands once or twice a day
from difference parts of the world. Fabletics on the other hand is very new and
they are not able to post very often and so far they have not offered any
events or contest for their brand. But there are some who comment on their post
but as much as Adidas does. In Adidas featured video has 448 comments and 2.7M
views and it was only posted 2 weeks ago the ad shows the brand as a very
powerful and fun it makes want to go out and work out. Fabletics has no
featured video but many have been viewed and liked. Fabletics likes to show
that they are very fashionable and comfortable to work out with. Overall both
Facebook pages are successful in being able to reach their target market through
Facebook.
Great information
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