Adidas vs Fabletics Blog Post #4

Fan Pages, influencers, inbound links for Fabletics and Adidas brands

Fan pages are for customer that really love the brands that they use and it is a way to commutative with the company’s as well. It also gives company ways to advertise their new promotions, events, contest and more for a lower cost. For customers there can talk about the brands on social media they can even repose the brands videos and picture which interns gives the companies a bigger range to promote their products across the world. Fan pages can be many different things like social media, unofficial pages, and online magazines, product rating sites, celebrity endorsements, and word of mouth marketing.

For Fabletics so far they have:

-          Social banker that looks at the rate of people looking at the brand

-          Us Magazine which is a magazine that promote other company sites

-          Review chatter that people can come and rate the brand on their own

Fabletics also has a domain authority of 38, page authority of 47 in URL and external followed links of 11,622 and 12,395 which could mean the SEO is pretty good for their website.

For Adidas their fan pages have sites like:

-          Fan page list which is a site with detail content about Adidas social media

-          Fan Pop is just a place where Adidas lovers can come and talk about the brand

-          Ultimate Shoe Shop is another blog that post about shoe brands

Furthermore Adidas is in the lead between the two brands when it comes down to their page link metrics by having 55 on their domain authority, 62 page authority, and external followed links of 68,231; 96,382 and 96,962. Which also mean that they have a better SEO as well. To conclude both have a good fan based with the amount of fan pages they have already created but Fabletics still has a long way to go in terms of their SEO. But I think that they are still a fairly new company and they will eventually have more customers coming to their site.