Adidas vs Fabletics Blog Post #2

  Adidas vs Fabletics on twitter

Twitter has been a great help to businesses over the past few year as being an outlet to take directly to their customers freely. Now recently twitter not only has become place where you can talk to a wide audiences across the world it has also become a new outlet. Which gives businesses a bigger audiences to talk to at less of the cost.

                So what does it mean for our two brands well for Fabletics that is a small online shopping site it gives them an edge for their advertising. With have 21k followers they already have a big audience to talk to. They also have

-          21.2K tweets

-          1,071 following

-          1,220 likes

And they post about every few hours or days I would say they aren’t doing too badly. They also have some special offers every month and to promote them they use hashtags like #Legday or #free for a contest with a chance to win a year’s worth of Fabletics bras. This brands post has been very successful because they not only talk about their brand but also videos about new workout moves so not only are they promoting their brand but promoting fitness too.

For Adidas twitter gives them a way to talk to their customer to understand their needs, wants and concerns. With

-          5,439 tweets

-          142 following

-          3.01M followers

-          5,144 likes

-          5 lists

They are able to reach a lot of their customers. But unlike Fabletics Adidas twitter less but the quality of the content that they have is really good quality. That not only talks about the brand but fitness as well by having different hashtags like #HeretoCreate and #Findthefoucs to get people thinking. Both Adidas and Fabletics has been very successful on twitter because of they are consistent with posting and their content is interesting and inviting I for one likes their post very much.