Tweet Tweet!

  

An Analysis of New Balance vs. Lululemon on Twitter

Written by: Zakary Inzirillo

  

This post will be an analysis each Lululemon and New Balance’s capability of effective Twitter use, Below is a chart comparing the two brands daily activity on Twitter.

	New Balance	Lululemon
Tweets per Day	3 average.	3-4 average.
Self-Promotion Tweets	2/3 per day	1/4 average
User Driven Tweets	1/3 per day	3/4 average
Tweets with Graphics	Every post	Every post

As you can see from the table each Lululemon and New Balance have a different primary focus. New Balance is interested in self-promotion and doesn’t utilize the 50/50 rule while Lululemon does very little to no self-promotion. It is easy to that New Balance is focused on acquiring users to interact with them by the uniqueness of their product with Lululemon greatly depends on user interaction to great the buzz around their latest and current products. 

Figure 1: Lulelemon Twitter, 2017

 

Below are photos of the most successful tweets as of recent. Each of these tweets were successful because of their capability to interact with the user quickly. Both of them have a quick message, an appealing graphic and a grabber to rope in the user to interacting with their brand!

 

Although both of these tweets have very little interaction it is a step in the right direction for both brands. In such a niche industry it is imperative to remember to remain persistent with social media.

 

Figure 2: New Balance Twitter, 2017