Nike vs Under Armour on YouTube

Nike vs Under Armour on YouTube

Under Armours YouTube channel consists of video commercials of their products, and videos of athletes who promote their brands accomplishments, and promote their products. Top Athletes are used to promote their brand such as Michael Phelps, Steph Curry and Tom Brady, which is why the videos posted containing these sports figures have the most watched videos. The main keyword in every single media platform for Under Armour is #IWILL.

·      Subscribers – 140,000

·      Videos – 449

·      Views – 83,910,078

·      Links on this social media platform in include the company website

https://www.youtube.com/watch?v=Xh9jAD1ofm4&t=5s

This video that was posted on Under Armours Youtube channel has almost 12 million views, and it is because it is based on the most decorated Olympian of all time, Michael Phelps who promotes Under Armour in this video ad. This video has 48,881 likes and over 2000 comments, as it is one of the company’s most viewed YouTube video on their channel.

On the social media platform of YouTube, the company Nike has a very large range of content varying from ads, commercials, and videos related to specifics sports. Nike has over 10 channels and playlists for different sports, as well as content regarding specific topics that are faced around the world. Nike posts content about every week, unless there has been an event or an achievement that one of their athletes have reached. The key word throughout all of Nike’s social media pages is #EQUALITY, and #justdoit.

·      Subscribers – 589,843

·      Videos - 247

·      Views -176,060,850

·      Links that can be found this YouTube channel are, Facebook, Twitter, Google+, Instagram, and Nike.com

https://www.youtube.com/watch?v=hn3lAgvyJJo

Most recently, this video of a comedian Kevin Hart promoting the first Apple Nike+ watch, is the most viewed video on their channel, and this is because of the product and the person promoting it, Kevin Hart has built a reputation for being one of the funniest comedians on TV and is the reason for this videos success. 1,591,610 people have viewed this video, 5187 people liked this video, and over 500 people commented on this video.