The More the Merrier!
Written by: Zakary
Inzirillo
The following post
will be detailing a concept marketing idea for Lululemon.
Disclaimer: “This is a
student-concept for a Sheridan Pilon School of Business Digital Marketing
Course”.
The idea is for
Lululemon to organize large yoga and running events in unique places around the
world. This event would be open to people with interest in fitness and a
healthy living style of all ages. It would include a large open green space and
room for activities. For example, this event could be held in Milton, Ontario
at the Kelso Conservation area. The area is full of natural landscapes, lush
green spaces and fresh air, all things Lululemon supports in their brand image.
From this event
Lululemon would be looking for liking and sharing of their content. Throughout
the event there would be various stations where participants would take a
selfie and post it using the events hashtags in exchange for Lululemon branded
items such as water bottles, headbands, yoga mats etc. This event would create
product awareness as participants who complete the event would receive a $20 in
store coupon for certain Lululemon products used in the event.
Overall I think this
would be beneficial for Lululemon because their price points are very high
attracting only those in the working class and often times missing the younger
non-working audiences. This event would
allow participants to test try Lululemon products while participating in a fun
group activity that gets them involved in the community.
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