Nike vs Underarmour on Facebook

Nike vs Under Armour on Facebook

The two big athletic brand companies Nike and Under Armour both use Facebook as one of their media outlets. Both companies post content mostly every other day to keep their followers intrigued, however there are some days when multiple posts are put up on their pages, providing content to their followers regarding their latest news within their companies.

·      Nike posts content of all their athletes that are either performing, or achieving accomplishments in their respective sports. Nike however, has lately been posting content of the word “Equality” promoting all nationalities as equal, showing consumers that they support people’s rights and freedom, no matter the race. Nike posts a lot of photos on this social media platform of either their products or athletes.

§  Under Armour’s content contains mostly pictures of their athletes that wear their brand across numerous professional sports leagues.  Players such as Steph Curry, and Tom Brady are the headliners of the company as is it obvious that they create the most buzz regarding the company. In every single post an image or video is attached and it is all sports related, as there are very few posts regarding the companies products that they sell.

·      When posting content Nike follows the 50/50 rule on a fair scale as they post content of not only their products and athletes but also related content of their communities. Nike is promoting the word “Equality” on their page, which started during the month of February, which ultimately represents that if we can be equal in sports then why cant we be equal in society. In addition, Nike does not use any highlighted key words throughout their Facebook page but when content is posted, the person or group that is involved is tagged and there is a hash tag at the end of the post saying a Nike slogan such as #Justdoit. 

§  Under Armour in their previous 25 posts have content containing just their products and athletes that promote the company. There are no posts regarding the community or industry on this social media platform. This would result in the Under Armour not following the 50/50 rule when it comes to posting content on their page. There are two keywords that are used throughout their page which are UA, which is short form for Under Armour, and a hash tag with the slogan IWILL (#IWILL).

The last successful post that Nike had posted was very recent; 6.1 million people have viewed this video with 73,000 likes and almost 28,000 shares. There has been plenty of attention to this post as over 2000 comments were shared among followers as the video posted was of value as it was directed towards everyone, which is why this post has created a lot of traffic in such a short period of time. Because of this campaign to promote equality, Nike has attracted more talk around their company with this ad, as it’s not a typical Nike ad. The situation they are promoting is something that is being tested in the world today when it comes to people and equal rights and by a company who is known world wide, this can have an impact on society as it shows that Nike supports equality around the world.

The latest post off of the Under Armour Facebook page was successful, as it featured one of their top athletes Tom Brady, the post had over 2 million views, 16,000+ likes, and over 8000 shares. 2600 people have commented on this post because of Tom Brady earning his 5^th super bowl title.