An Analysis of New Balance vs. Lululemon on YouTube
Written by: Zakary Inzirillo
Today more than 400
hours of YouTube are uploaded every hour. With endless possibilities of
creative content being produced it is imperative for New Balance and Lululemon
to take advantage of this huge social media platform.
The YouTube account of
New Balance is updated weekly with new videos and is driven off of their most
recently campaign #MyFutureSelf. This campaign follows the stories of
individuals who dedicate their lives to a better future self.
Their
most recent videos features Boris Berian an Olympic world champion who was
previously a fast food cook. The video follows the hard times of his path to
success and reminds the audience to never give up. His story was put into video
format and tells a very capturing story. These videos are inspiring to anyone
who watches them and suggest anyone looking for that extra push or
self-confidence to check them out here! The reason for the huge success of these
videos is the reliability New Balance has discovered, by appealing to the
larger audience they are able to capture a large majority.
The YouTube account of
Lululemon is a very low view channel. The most recent videos are under one
minute and don’t give much story or knowledge of the brand. The overall channel
is updated monthly and isn’t endorsed by any well-known public figures. I would
blame the lack of success to.
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