Written by: Zakary
Inzirillo
Looking through the
daily content of a brands Facebook page tell us a lot about the brand. In a
world driven by a fast pace environment it’s important for brands to utilize
every marketing tool available to them.
Looking at the
Facebook page of New Balance we can see that their page is updated multiple
times a day and is mostly driven off of user interactive content. With such
high focus on content and very little on promotional use their page lacks any
real sort of brand information such as current promotions or
Their use of the 50/50
marketing rule is almost nonexistent while their competition Lululemon does a
great job of utilizing both promotional content and community content. Their
website offers a great variety of product information but lacks a place where
users can interact.
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| Figure 1: New Balance Facebook, 2017 |
Have a few moments? Check their pages out
for yourself!
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