Fan Pages, Influencers, inbound links for Nike and Under Armour

Fan Pages, influencers, inbound links for Nike and Under Armour

Some of the big sports brand companies key source of sharing information to their customers is through their athletes social media accounts, Nike uses LeBron James as a source of sharing information, as he promotes his shoe and clothing line through his personal Instagram page, this is a very effective way to deliver information of Nike because of how big of an influence he has with his followers.

·      Another source that provides information regarding Nike is on forbes.com, this source provides information on Nikes current campaign of the word “Equality” and what the brand is doing that is separating themselves from there competitors

http://www.forbes.com/sites/rachellebergstein/2017/02/15/what-other-brands-like-under-armour-can-learn-from-nikes-approachable-politics/#5887f2f10e91

·      Last source that provides information on Nike is on a blog regarding the top 13 sneakers at Nordstrom with the best reviews; Nike however has a few shoes on this list showing that they are one of the top shoes that this store offers.

http://www.whowhatwear.com/best-sneakers-nordstrom/slide11

Under Armour also have other outlets that talk about their products and promote their brand, one of these sources is ESPN in which they talk about how two athletes who are with Under Armour, Jordan Spieth and Tom Brady, tell the story on how the golfer Spieth takes notes from Tom Brady and his game. This article is good for promoting Under Armour because of the two athletes involved.

http://www.espn.com/golf/story/_/id/18687612/how-jordan-spieth-took-page-pal-tom-brady-playbook

Under Armour also has an athlete who promotes the company, his clothing and his shoe line through his social media account, and that athlete is 2 time NBA MVP Steph Curry. He is one of the faces of the Under Armour brand as he creates talk about new products of his when posted.

On this last media source this website reviews the products of Under Armour, this source is targeted towards people looking to buy clothing from the company and provides reviews from people who either have bought or used these products. The content you can expect on this page is lots of pictures of different Under Armour products and the reviews for each product.

http://www.opticsplanet.com/reviews/reviews-under-armour-brand.html

Content Marketing idea for Under Armour

Content Marketing idea for Under Armour

For my marketing campaign, which is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course, the company I will be creating this for is Under Armour. My idea is a Interview style ad that has Under Armours top athletes, such as Steph Curry, Tom Brady, Lindsey Vonn, Cam Newton, Clayton Kershaw, Carey Price, Jordan Spieth, and Misty Copeland.

However, this Interview style ad will have the athletes saying what they think on being UAnited (united), as they promote the concept of being as one when it comes to people in the world today. This video will start with an Under Armour logo then switch from athlete to athlete on their view of the word united, all athletes will be dressed in Under Armour gear from their respective sport or profession, as they promote the campaign of UAnited. UAnited will be targeted to all people of all race and religions, who wear the Under Armour brand. This ad will be posted on Under Armours social media accounts of Facebook, Twitter, and YouTube as a video post and will be pinned to every page, so that viewers will see it first, as it will be posted in the first week of February to promote for the month as it ties in to the month of Black history month.

·      We want customers to talk good things about the company as they will see Under Armour is promoting a good cause

·      Merchandise will be customized for customers so they can purchase UAnited branded clothing.

·      This ad will attract people because it brings awareness, and when a company is promoting something that is as big as Under Armour, people will see the actions they are taking and engage in what is being promoted.

·      UAnited will be only for the month and will give a customers just another reminder of how together we all need to be, as society must view one another as equal.

·      This campaign is in hopes of getting more likes, and views through all social media platforms that this ad will be on.