Fan Pages, Influencers, inbound links for Nike and Under Armour

Fan Pages, influencers, inbound links for Nike and Under Armour

Some of the big sports brand companies key source of sharing information to their customers is through their athletes social media accounts, Nike uses LeBron James as a source of sharing information, as he promotes his shoe and clothing line through his personal Instagram page, this is a very effective way to deliver information of Nike because of how big of an influence he has with his followers.

·      Another source that provides information regarding Nike is on forbes.com, this source provides information on Nikes current campaign of the word “Equality” and what the brand is doing that is separating themselves from there competitors

http://www.forbes.com/sites/rachellebergstein/2017/02/15/what-other-brands-like-under-armour-can-learn-from-nikes-approachable-politics/#5887f2f10e91

·      Last source that provides information on Nike is on a blog regarding the top 13 sneakers at Nordstrom with the best reviews; Nike however has a few shoes on this list showing that they are one of the top shoes that this store offers.

http://www.whowhatwear.com/best-sneakers-nordstrom/slide11

Under Armour also have other outlets that talk about their products and promote their brand, one of these sources is ESPN in which they talk about how two athletes who are with Under Armour, Jordan Spieth and Tom Brady, tell the story on how the golfer Spieth takes notes from Tom Brady and his game. This article is good for promoting Under Armour because of the two athletes involved.

http://www.espn.com/golf/story/_/id/18687612/how-jordan-spieth-took-page-pal-tom-brady-playbook

Under Armour also has an athlete who promotes the company, his clothing and his shoe line through his social media account, and that athlete is 2 time NBA MVP Steph Curry. He is one of the faces of the Under Armour brand as he creates talk about new products of his when posted.

On this last media source this website reviews the products of Under Armour, this source is targeted towards people looking to buy clothing from the company and provides reviews from people who either have bought or used these products. The content you can expect on this page is lots of pictures of different Under Armour products and the reviews for each product.

http://www.opticsplanet.com/reviews/reviews-under-armour-brand.html

Content Marketing idea for Under Armour

Content Marketing idea for Under Armour

For my marketing campaign, which is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course, the company I will be creating this for is Under Armour. My idea is a Interview style ad that has Under Armours top athletes, such as Steph Curry, Tom Brady, Lindsey Vonn, Cam Newton, Clayton Kershaw, Carey Price, Jordan Spieth, and Misty Copeland.

However, this Interview style ad will have the athletes saying what they think on being UAnited (united), as they promote the concept of being as one when it comes to people in the world today. This video will start with an Under Armour logo then switch from athlete to athlete on their view of the word united, all athletes will be dressed in Under Armour gear from their respective sport or profession, as they promote the campaign of UAnited. UAnited will be targeted to all people of all race and religions, who wear the Under Armour brand. This ad will be posted on Under Armours social media accounts of Facebook, Twitter, and YouTube as a video post and will be pinned to every page, so that viewers will see it first, as it will be posted in the first week of February to promote for the month as it ties in to the month of Black history month.

·      We want customers to talk good things about the company as they will see Under Armour is promoting a good cause

·      Merchandise will be customized for customers so they can purchase UAnited branded clothing.

·      This ad will attract people because it brings awareness, and when a company is promoting something that is as big as Under Armour, people will see the actions they are taking and engage in what is being promoted.

·      UAnited will be only for the month and will give a customers just another reminder of how together we all need to be, as society must view one another as equal.

·      This campaign is in hopes of getting more likes, and views through all social media platforms that this ad will be on.

Nike vs UnderArmour on Twitter

Nike vs Under Armour on Twitter

Nike on the social media platform of Twitter posts content roughly about every 3-6 days depending on the type of content they are posting, which is images and videos regarding either their clothing, shoes, or athletes. However Nike has an ad out for the month of February that promotes the word “Equality”, they are posting content of the word and athletes supporting this cause of equal rights among humans. This is an example of Nike following the 50/50 rule as they post both content from within their company and content outside of there company regarding their communities and industry, as all types of sports are present on this social media platform. The keywords used throughout this platform are #EQUALITY and #justdoit.

·      Followers – 6.79 million

·      Following – 156

·      Tweets 30.1k

                 This post was successful because Nike is promoting itself around LeBron James, a basketball player who is known throughout the world. This post received lots of attention on Nikes twitter page as it had: 59k likes, 34k retweets, and 903 quote tweets which means this is how many people were talking about this video.

Under Armour on Twitter, posts the same content that they have on Facebook, in which they post roughly about every 3-5 days in exception with multiple posts on a particular day. The content posted is of images and videos of there products and sports athletes. From looking at Under Armour’s last twenty-five posts, its evident that they don’t follow the 50/50 rule, as they do not have any content containing anything outside of their company. Keyword that is present on this social media platform is #IWILL.

·      Followers- 814k

·      Following- 1381

·      Tweets- 15.1k

One of Under Armours top posts has been pinned to the top of their page and that is Tom Brady’s ad for his five super bowl victories. This video is one of the company’s top tweets because of the content, in which Tom Brady has defined his legacy with another super bowl victory. This post has 8.5k likes, 4.6k retweets, and 368 quote tweets.

Nike vs Under Armour on YouTube

Nike vs Under Armour on YouTube

Under Armours YouTube channel consists of video commercials of their products, and videos of athletes who promote their brands accomplishments, and promote their products. Top Athletes are used to promote their brand such as Michael Phelps, Steph Curry and Tom Brady, which is why the videos posted containing these sports figures have the most watched videos. The main keyword in every single media platform for Under Armour is #IWILL.

·      Subscribers – 140,000

·      Videos – 449

·      Views – 83,910,078

·      Links on this social media platform in include the company website

https://www.youtube.com/watch?v=Xh9jAD1ofm4&t=5s

This video that was posted on Under Armours Youtube channel has almost 12 million views, and it is because it is based on the most decorated Olympian of all time, Michael Phelps who promotes Under Armour in this video ad. This video has 48,881 likes and over 2000 comments, as it is one of the company’s most viewed YouTube video on their channel.

On the social media platform of YouTube, the company Nike has a very large range of content varying from ads, commercials, and videos related to specifics sports. Nike has over 10 channels and playlists for different sports, as well as content regarding specific topics that are faced around the world. Nike posts content about every week, unless there has been an event or an achievement that one of their athletes have reached. The key word throughout all of Nike’s social media pages is #EQUALITY, and #justdoit.

·      Subscribers – 589,843

·      Videos - 247

·      Views -176,060,850

·      Links that can be found this YouTube channel are, Facebook, Twitter, Google+, Instagram, and Nike.com

https://www.youtube.com/watch?v=hn3lAgvyJJo

Most recently, this video of a comedian Kevin Hart promoting the first Apple Nike+ watch, is the most viewed video on their channel, and this is because of the product and the person promoting it, Kevin Hart has built a reputation for being one of the funniest comedians on TV and is the reason for this videos success. 1,591,610 people have viewed this video, 5187 people liked this video, and over 500 people commented on this video.