Title: Athletic Clothing
Written by: Natalie Maharaj
Subtitle: Adidas and Fabletics
Introduction
SEO Audits is important for marketer because it
helps us track how many people use our site and what products they are interested in. As well as help in anyway that they might need. 
Google Trends:
Google Trends Insights:
Adidas of
course is in the lead between the two as a whole but this website compare this
two companies as a whole but if you compare their products or a target market
for the company it might change. There is also the fact that one of the
companies sells their products only online. In the past 12 months Adidas has
been moving up and down in the chart mostly because of the big spike in
November. Even though Fabletics is pretty low on the chart it has a stream of
regular sales and it even has been growing as well.
Latent Semantic Indexing Keywords:
Fabletics
|
Adidas
|
Summary:
Fabletics strengths
are fashionable sportswear targeted only to women, only online sales, and
celebrity co-founder.
Adidas strengths
are international sales market, old company, premium brand and many celebrity
Endorsement.
Areas that
need improvement work on the website more and market in their target markets
more.
The keyword
sentences found on the sites were Active wear, shoes, sports accessories and
yoga wear.
Conclusion:
I think that Fabletics has a better website than Adidas does probably because it does its
business through the website and the fact that it is a startup company.
APA
Citation Sample (in alphabetical order):
Bibliography
(2017). Retrieved from Fabletics:
http://www.fabletics.ca/
(2017). Retrieved from Google Trends :
https://www.google.ca/trends/explore?q=%2Fm%2F0zrs786,%2Fm%2F01jtml
(2017 ). Retrieved from Adidas: http://www.adidas.ca/
No comments:
Post a Comment