Nike vs UnderArmour on Twitter

Nike vs Under Armour on Twitter

Nike on the social media platform of Twitter posts content roughly about every 3-6 days depending on the type of content they are posting, which is images and videos regarding either their clothing, shoes, or athletes. However Nike has an ad out for the month of February that promotes the word “Equality”, they are posting content of the word and athletes supporting this cause of equal rights among humans. This is an example of Nike following the 50/50 rule as they post both content from within their company and content outside of there company regarding their communities and industry, as all types of sports are present on this social media platform. The keywords used throughout this platform are #EQUALITY and #justdoit.

·      Followers – 6.79 million

·      Following – 156

·      Tweets 30.1k

                 This post was successful because Nike is promoting itself around LeBron James, a basketball player who is known throughout the world. This post received lots of attention on Nikes twitter page as it had: 59k likes, 34k retweets, and 903 quote tweets which means this is how many people were talking about this video.

Under Armour on Twitter, posts the same content that they have on Facebook, in which they post roughly about every 3-5 days in exception with multiple posts on a particular day. The content posted is of images and videos of there products and sports athletes. From looking at Under Armour’s last twenty-five posts, its evident that they don’t follow the 50/50 rule, as they do not have any content containing anything outside of their company. Keyword that is present on this social media platform is #IWILL.

·      Followers- 814k

·      Following- 1381

·      Tweets- 15.1k

One of Under Armours top posts has been pinned to the top of their page and that is Tom Brady’s ad for his five super bowl victories. This video is one of the company’s top tweets because of the content, in which Tom Brady has defined his legacy with another super bowl victory. This post has 8.5k likes, 4.6k retweets, and 368 quote tweets.

Nike vs Under Armour on YouTube

Nike vs Under Armour on YouTube

Under Armours YouTube channel consists of video commercials of their products, and videos of athletes who promote their brands accomplishments, and promote their products. Top Athletes are used to promote their brand such as Michael Phelps, Steph Curry and Tom Brady, which is why the videos posted containing these sports figures have the most watched videos. The main keyword in every single media platform for Under Armour is #IWILL.

·      Subscribers – 140,000

·      Videos – 449

·      Views – 83,910,078

·      Links on this social media platform in include the company website

https://www.youtube.com/watch?v=Xh9jAD1ofm4&t=5s

This video that was posted on Under Armours Youtube channel has almost 12 million views, and it is because it is based on the most decorated Olympian of all time, Michael Phelps who promotes Under Armour in this video ad. This video has 48,881 likes and over 2000 comments, as it is one of the company’s most viewed YouTube video on their channel.

On the social media platform of YouTube, the company Nike has a very large range of content varying from ads, commercials, and videos related to specifics sports. Nike has over 10 channels and playlists for different sports, as well as content regarding specific topics that are faced around the world. Nike posts content about every week, unless there has been an event or an achievement that one of their athletes have reached. The key word throughout all of Nike’s social media pages is #EQUALITY, and #justdoit.

·      Subscribers – 589,843

·      Videos - 247

·      Views -176,060,850

·      Links that can be found this YouTube channel are, Facebook, Twitter, Google+, Instagram, and Nike.com

https://www.youtube.com/watch?v=hn3lAgvyJJo

Most recently, this video of a comedian Kevin Hart promoting the first Apple Nike+ watch, is the most viewed video on their channel, and this is because of the product and the person promoting it, Kevin Hart has built a reputation for being one of the funniest comedians on TV and is the reason for this videos success. 1,591,610 people have viewed this video, 5187 people liked this video, and over 500 people commented on this video.

Nike vs Underarmour on Facebook

Nike vs Under Armour on Facebook

The two big athletic brand companies Nike and Under Armour both use Facebook as one of their media outlets. Both companies post content mostly every other day to keep their followers intrigued, however there are some days when multiple posts are put up on their pages, providing content to their followers regarding their latest news within their companies.

·      Nike posts content of all their athletes that are either performing, or achieving accomplishments in their respective sports. Nike however, has lately been posting content of the word “Equality” promoting all nationalities as equal, showing consumers that they support people’s rights and freedom, no matter the race. Nike posts a lot of photos on this social media platform of either their products or athletes.

§  Under Armour’s content contains mostly pictures of their athletes that wear their brand across numerous professional sports leagues.  Players such as Steph Curry, and Tom Brady are the headliners of the company as is it obvious that they create the most buzz regarding the company. In every single post an image or video is attached and it is all sports related, as there are very few posts regarding the companies products that they sell.

·      When posting content Nike follows the 50/50 rule on a fair scale as they post content of not only their products and athletes but also related content of their communities. Nike is promoting the word “Equality” on their page, which started during the month of February, which ultimately represents that if we can be equal in sports then why cant we be equal in society. In addition, Nike does not use any highlighted key words throughout their Facebook page but when content is posted, the person or group that is involved is tagged and there is a hash tag at the end of the post saying a Nike slogan such as #Justdoit. 

§  Under Armour in their previous 25 posts have content containing just their products and athletes that promote the company. There are no posts regarding the community or industry on this social media platform. This would result in the Under Armour not following the 50/50 rule when it comes to posting content on their page. There are two keywords that are used throughout their page which are UA, which is short form for Under Armour, and a hash tag with the slogan IWILL (#IWILL).

The last successful post that Nike had posted was very recent; 6.1 million people have viewed this video with 73,000 likes and almost 28,000 shares. There has been plenty of attention to this post as over 2000 comments were shared among followers as the video posted was of value as it was directed towards everyone, which is why this post has created a lot of traffic in such a short period of time. Because of this campaign to promote equality, Nike has attracted more talk around their company with this ad, as it’s not a typical Nike ad. The situation they are promoting is something that is being tested in the world today when it comes to people and equal rights and by a company who is known world wide, this can have an impact on society as it shows that Nike supports equality around the world.

The latest post off of the Under Armour Facebook page was successful, as it featured one of their top athletes Tom Brady, the post had over 2 million views, 16,000+ likes, and over 8000 shares. 2600 people have commented on this post because of Tom Brady earning his 5^th super bowl title. 

Adidas vs Fabletics Blog Post #5

Content marketing idea for Fabletics

If I got to choose which brand to make a new campaign for I would choose Fabletics because since it’s new in the market and not very well known there could be many new concepts for the brand. What I am suggesting the brand to do create a campaign that is catered to teenage girls around 14 – 18 years of age. Right now when I picture this brand I think that it’s more for girls who are young adult to adult women. But the products can be for any women who like to work out because of the style and quality of the products. What I am proposing is that since the brand already advertise on social media they should use position their brand for teenage girls by

-          Creating a new poster the showcase teens using the products

-          Contests for a chance to win the brands products

-          Coupons for members

I think a good time they should start doing this campaign should be during summertime when teenagers are out of school and have time to go to the gym and have fun with their friends. They should also have back to school sales to promote for teenagers and for young adults who are going back to college. The promotion can happen on Facebook and twitter where both target groups can have a chance to see the ads. By doing this the brand will gain a new target market and still use the existing products. In the future there can be more and different ways to promote this brand especially because the brand is only positioned for women. I will always continue to look forward to what this brand can offer their customers. 

Adidas vs Fabletics Blog Post #4

Fan Pages, influencers, inbound links for Fabletics and Adidas brands

Fan pages are for customer that really love the brands that they use and it is a way to commutative with the company’s as well. It also gives company ways to advertise their new promotions, events, contest and more for a lower cost. For customers there can talk about the brands on social media they can even repose the brands videos and picture which interns gives the companies a bigger range to promote their products across the world. Fan pages can be many different things like social media, unofficial pages, and online magazines, product rating sites, celebrity endorsements, and word of mouth marketing.

For Fabletics so far they have:

-          Social banker that looks at the rate of people looking at the brand

-          Us Magazine which is a magazine that promote other company sites

-          Review chatter that people can come and rate the brand on their own

Fabletics also has a domain authority of 38, page authority of 47 in URL and external followed links of 11,622 and 12,395 which could mean the SEO is pretty good for their website.

For Adidas their fan pages have sites like:

-          Fan page list which is a site with detail content about Adidas social media

-          Fan Pop is just a place where Adidas lovers can come and talk about the brand

-          Ultimate Shoe Shop is another blog that post about shoe brands

Furthermore Adidas is in the lead between the two brands when it comes down to their page link metrics by having 55 on their domain authority, 62 page authority, and external followed links of 68,231; 96,382 and 96,962. Which also mean that they have a better SEO as well. To conclude both have a good fan based with the amount of fan pages they have already created but Fabletics still has a long way to go in terms of their SEO. But I think that they are still a fairly new company and they will eventually have more customers coming to their site. 

Adidas vs Fabletics Blog Post #3

 Adidas vs Fabletics on YouTube

YouTube is a great way to advertise with videos because people can watch as many videos as they want for free. So people can keep watch videos all day if the videos are really interesting and the videos are able to stay on the site for as long as you want them to. For businesses they are able to use the same video for a long time and if a business makes a very good one than it can go viral and everyone can see it.

For Adidas they don’t need to post too much because it can take a while to reach their audience so they post a few videos twice a month. They also have a

-          420k subscribers

-          73 videos

-          With over 5,000 for each video

-          Small descriptions for each video  

-          that has a link that you can use to take you back to the original site

One of the videos that I like from Adidas is the unleash your creativity video that talks about that hard work is not enough and that you also need to be creative and think about new way to be fit. Which is a great way to promote the brand and to be creative as well. This video also have been viewed 7,911,151 times, 3,132 liked and 1,494 dislikes.

For Fabletics with

-          94 videos

-          10K Subscribers

-          Link to their site

-          Over 1,000 views for each video

The video that I like the best is Kate Husdson’s 2017 New Year resolution video that has 4,197 views. Which talks about their new products that they are going to have this year and what type fitness routine Kate Husdson’s is planning on doing for this year which is dancing and that there will be more videos on YouTube that for dancing routines to do at home. With the amount of people watch their video it seems that the YouTube channel is not one of their more popular outlets.